Branding - A Day in the Life

Screen Time Tells No Lies - Mind Blown

Throughout a typical day, I spend my time scrolling through social media and working on school assignments. As I intend to pursue a career in social media marketing, I am constantly staying updated with the latest trends and popular products across all social media platforms. I find it interesting how phones now track screen time, and upon checking mine, I discovered that I spent over four hours on my phone today. I mainly use TikTok, as I am a beginner content creator, and focus on building my social media presence there. Snapchat is my second most used app, and I often find myself getting caught up in unnecessary stories and streaks with friends.



I've noticed that my emotional responses are closely tied to the content I consume. During the peak of the pandemic, there was a surge in "doom-scrolling," which is the relentless consumption of distressing news on various online platforms. I believe that being mindful of what we choose to view on social media might help reduce its negative impact.

Despite not having a clear preference for any specific app, my screen time indicates that I spend at least an hour daily on TikTok. This platform brings me joy and also serves as a source of income through personal and business-related content. I have received collaboration offers from companies, and while I'm excited about this new venture, I ensure that the companies I collaborate with align with my values.


Digital Media's Role Today - Simply Put



Digital media platforms, including websites, social media, and mobile applications, are essential for creating, sharing, and engaging with digital content. These platforms provide a dynamic space for content creators to showcase their work and interact with their audience. Users are also able to actively seek, engage with, and share content, thereby contributing to its reach and impact.                            

Comments

Post a Comment

Popular posts from this blog

A Day in My Life with Digital Media

Image
In today’s world, digital media plays a huge role in my daily routine. As a digital marketing student, entrepreneur, and social media content creator, I interact with various digital platforms throughout the day for business, education, and personal entertainment. From morning to night, I use digital media in different ways, each influencing how I connect with others, build my brand, and stay informed. My Most Frequently Used Sites and Applications The digital platforms I use most often include TikTok, Instagram, Pinterest, and YouTube, as well as business tools like Canva and Meta Business Suite. •   TikTok & Instagram  – These are my primary social media platforms, where I create and engage with content related to my tumbler business, Aesthetix Provisions. I use TikTok for short-form videos showcasing my creative process, and Instagram for curated posts, reels, and interactive stories to connect with my audience. •   Pinterest  – I use Pinterest for inspiration...
Read more

4-2 Effectively Impacting the Consumer Through Digital Media

Image
  Whirlpool’s Customer-Driven Social Media: A Blueprint for Consumer Engagement      In today’s digital landscape, brands must go beyond advertising and focus on building authentic relationships with consumers. Whirlpool, a leading home appliance company, has accomplished this by creating a customer-driven social media strategy that prioritizes engagement, emotional connection, and community-building. By utilizing user-generated content, responding to customer feedback, and embracing multi-platform outreach, Whirlpool has positioned itself as a leader in digital consumer engagement (Whirlpool Corporation, 2022). Meeting Consumer Needs Through Social Media      One of the most impactful elements of Whirlpool’s digital strategy was the “Everyday, Care” campaign. Instead of simply highlighting product features, the campaign celebrated everyday household moments, showcasing how Whirlpool appliances support families in their daily lives. This emotional stor...
Read more