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Strategic Influence: How Purposeful Voices Shape My Digital Journey           Influencer marketing has become one of the most powerful tools in a digital marketer’s toolbox. Unlike traditional marketing tactics, it leverages individuals with loyal, engaged audiences to promote products and services in a more personal and authentic way. As a digital marketing student and aspiring content strategist, I not only study influencer marketing—I actively follow and learn from those who embody its best practices.      Yes—I do follow influencers, but with purpose. For me, following an influencer isn’t just about entertainment. It’s about learning, growing, and staying up to date with strategies that work. One influencer I follow closely is Erin On Demand, a digital content strategist known for her educational and empowering videos about content planning, brand building, and entrepreneurship. She doesn’t just sell a product—she sells value. Her ability...
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4-2 Effectively Impacting the Consumer Through Digital Media

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  Whirlpool’s Customer-Driven Social Media: A Blueprint for Consumer Engagement      In today’s digital landscape, brands must go beyond advertising and focus on building authentic relationships with consumers. Whirlpool, a leading home appliance company, has accomplished this by creating a customer-driven social media strategy that prioritizes engagement, emotional connection, and community-building. By utilizing user-generated content, responding to customer feedback, and embracing multi-platform outreach, Whirlpool has positioned itself as a leader in digital consumer engagement (Whirlpool Corporation, 2022). Meeting Consumer Needs Through Social Media      One of the most impactful elements of Whirlpool’s digital strategy was the “Everyday, Care” campaign. Instead of simply highlighting product features, the campaign celebrated everyday household moments, showcasing how Whirlpool appliances support families in their daily lives. This emotional stor...
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A Day in My Life with Digital Media

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In today’s world, digital media plays a huge role in my daily routine. As a digital marketing student, entrepreneur, and social media content creator, I interact with various digital platforms throughout the day for business, education, and personal entertainment. From morning to night, I use digital media in different ways, each influencing how I connect with others, build my brand, and stay informed. My Most Frequently Used Sites and Applications The digital platforms I use most often include TikTok, Instagram, Pinterest, and YouTube, as well as business tools like Canva and Meta Business Suite. •   TikTok & Instagram  – These are my primary social media platforms, where I create and engage with content related to my tumbler business, Aesthetix Provisions. I use TikTok for short-form videos showcasing my creative process, and Instagram for curated posts, reels, and interactive stories to connect with my audience. •   Pinterest  – I use Pinterest for inspiration...
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Branding - A Day in the Life

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Screen Time Tells No Lies - Mind Blown Throughout a typical day, I spend my time scrolling through social media and working on school assignments. As I intend to pursue a career in social media marketing, I am constantly staying updated with the latest trends and popular products across all social media platforms. I find it interesting how phones now track screen time, and upon checking mine, I discovered that I spent over four hours on my phone today. I mainly use TikTok, as I am a beginner content creator, and focus on building my social media presence there. Snapchat is my second most used app, and I often find myself getting caught up in unnecessary stories and streaks with friends. I've noticed that my emotional responses are closely tied to the content I consume. During the peak of the pandemic, there was a surge in "doom-scrolling," which is the relentless consumption of distressing news on various online platforms. I believe that being mindful of what we choose to...
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