1-2 Student Blog: Branding - A Day in the Life

  Whirlpool’s Customer-Driven Social Media: A Blueprint for Consumer Engagement      In today’s digital landscape, brands must go beyond advertising and focus on building authentic relationships with consumers. Whirlpool, a leading home appliance company, has accomplished this by creating a customer-driven social media strategy that prioritizes engagement, emotional connection, and community-building. By utilizing user-generated content, responding to customer feedback, and embracing multi-platform outreach, Whirlpool has positioned itself as a leader in digital consumer engagement (Whirlpool Corporation, 2022). Meeting Consumer Needs Through Social Media      One of the most impactful elements of Whirlpool’s digital strategy was the “Everyday, Care” campaign. Instead of simply highlighting product features, the campaign celebrated everyday household moments, showcasing how Whirlpool appliances support families in their daily lives. This emotional stor...

In today’s world, digital media plays a huge role in my daily routine. As a digital marketing student, entrepreneur, and social media content creator, I interact with various digital platforms throughout the day for business, education, and personal entertainment. From morning to night, I use digital media in different ways, each influencing how I connect with others, build my brand, and stay informed. My Most Frequently Used Sites and Applications The digital platforms I use most often include TikTok, Instagram, Pinterest, and YouTube, as well as business tools like Canva and Meta Business Suite. •   TikTok & Instagram  – These are my primary social media platforms, where I create and engage with content related to my tumbler business, Aesthetix Provisions. I use TikTok for short-form videos showcasing my creative process, and Instagram for curated posts, reels, and interactive stories to connect with my audience. •   Pinterest  – I use Pinterest for inspiration...